From esteemed restaurant group MJMK, Casa do Frango recreates a relaxed dining experience we’re all familiar with from holidays beside the Med.

Initially based on the Frangaria’s (chicken shops) of the Algarve in Southern Portugal, founders Marco & Jake wanted to broaden the appeal of Casa do Frango beyond being seen as a chicken or Portuguese restaurant. Instead using the experience of dining at Casa –  the food, drink, service and interiors – to evoke the more universal experience and fond nostalgia for holidays anywhere in the mediterranean. 

I was brought in to help them articulate and capture this thinking in a brand strategy which could inform a brief for a creative agency to take this forward into a revised mission, vision, values, key messages and boiler plates to offer the blueprint for the further expansion of the group. 

Reporting into the newly appointed MJMK Director of Marketing, over a period of 3 months I stewarded input from the founders, marketing director and head of ops through a number of collaborative workshops, channelling their creativity and ideas into a coherent plan, and keeping the team on task. 

It was extremely inspiring to work alongside such talented and passionate hospitality leaders, and the process itself acted as a thorough brand initiation for the two new members of the leadership team who would be responsible for bringing it to life through the brand’s marketing and customer experience.

Once the brief was passed over to the creative agency to deliver on I handed the project over to the newly appointed in-house brand and marketing team to execute across the relevant channels.